If you show ads you're costing your users brain cycles and creating distraction and friction. The cost isn't monetary, but it's still a real indirect cost.
If it wasn't a real cost, ad-blockers would hardly be as popular as they are - and the ad industry wouldn't be quite so worried about them.
IMO the idea that anyone can believe the two models are identical from the user's point of view is not encouraging.
If you show ads you're costing your users brain cycles and creating distraction and friction. The cost isn't monetary, but it's still a real indirect cost.
If it wasn't a real cost, ad-blockers would hardly be as popular as they are - and the ad industry wouldn't be quite so worried about them.
IMO the idea that anyone can believe the two models are identical from the user's point of view is not encouraging.