You can tell you're in some kind of Silicon Valley echo chamber when people start calling every new ongoing businesslike concern a "startup", even if it departs radically from the model of "build something, attract investors to pay for building more, grow and eventually make lots of money".

We have other vocabulary terms like "business" and "firm" (e.g. a law firm) and "nonprofit" and "charity"; I suspect that one of them would probably describe what you have in mind better.

:)