It's also an opportunity. It costs energy to make alternative energy sources. So build them now while prices are low (I.e. don't send the Middle East lots of cash).

Then reduce demand for hydrocarbons by simply producing lots of alternative energy.

The other alternative is wait for prices to be high, which increases demand for alternative energy exactly when it's the most expensive to manufacture.

A smart company will build and stockpile, then sell when prices are high. A smart consumer (with deep pockets and lots of patience) will do the same.