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Re:Ad Blockers and the Nuisance at the Heart of the Modern Web by petercooper on Wednesday August 19, 2015 @06:36PM (#10089024)
It already has to a point. Native advertising. Content marketing. Sponsorships. Crowdfunding.

The problem is media businesses dealing in mass market dreck struggle to monetize those ways and instead rely on giant intrusive ad networks paying penny CPMs - but I think that's what "For better ads tomorrow, block ads today" is getting at :-)

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