When the number of “likes” doesn't mean anything anymore

When the number of “likes” doesn't mean anything anymore – Māris Antons

Posted by dzedajs on Monday August 17, 2015 @10:15AM
from the marisantons.lv dept.

http://marisantons.lv/2015/08/17/when-the-number-of-likes-doesnt-mean-anything-anymore/?lang=en

( 3 comments | 13 points | on HN )

Re:When the number of “likes” doesn't mean anything anymore ... by ablation on Monday August 17, 2015 @10:49AM (#10073341)

I would argue that they never really meant anything. Vanity metrics are just that - vanity. This blog post basically says "likes do not dictate reach, organic on Facebook doesn't work anymore, you need to spend to be seen." That's been the case for a long time.

[ Parent | on HN ]

Re:When the number of “likes” doesn't mean anything anymore ... by ARothfusz on Monday August 17, 2015 @10:54AM (#10073384)

Agreed, that's why I shut down a company account with 1200 Likes -- even when I paid the Facebook $10 toll, I couldn't reach the 1200 who'd already said they wanted to hear from me. It was better to stay with my Mailchimp mailing list.

(Note: the FB page I shut down was not my current or any previous employer but a side business I run on my own)

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Re:When the number of “likes” doesn't mean anything anymore ... by beauzero on Monday August 17, 2015 @11:04AM (#10073454)

We have abandoned facebook as well. I had become a false metric driving our ego and that is about it. No impact for returning sales and was a distraction for direct customer service.

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