I wonder if you could create a company around this idea. Call it "Final Offer, Inc." The company would offer contracts that "throw the steering wheel out the window" when negotiating. How it works: I sign an agreement with Final Offer that obligates me to pay Final Offer 100% of the contract price if this is not the final offer. Or a software company's sales department takes out a Final Offer contract to certify that this pricing is the lowest it can offer for 8 months. The customer is then provided with Final Offer certification they can show when submitting the offer.
Game Theory and Strategy by Philip D. Straffin
http://www.amazon.com/Strategy-Mathematical-Association-Amer...
is a classic introductory text that lights up interest in game theory in many readers.
Game Theory: A Very Short Introduction by Ken Binmore
http://www.amazon.com/Game-Theory-Short-Introduction-Introdu...
is a good follow-up to Straffin's book.
http://www.amazon.com/Prisoners-Dilemma-William-Poundstone/d...