According to a chemist on /r/askscience, the plastics probably contain carbon black [0] as a UV protectant. So it might not be deliberate.

    (/u/Platypuskeeper) Although I have not seen a specification of what
    the balls are made of, what I know from polymer chemistry is that the
    black is quite likely from carbon black (essentially soot), which is
    used as an additive/filler in polymers (e.g. tire rubber) for multiple
    reasons but not least UV protection. Carbon black is one of the most
    (if not the most) effective UV-protective additives, precisely because
    it absorbs the UV and prevents it from penetrating deeply into the
    plastic. Plastic without some UV protective additive would degrade
    pretty quickly in the California sun, not least HDPE which has pretty
    bad UV resistance.

https://www.reddit.com/r/askscience/comments/3gpu6x/why_are_...

[0] https://en.wikipedia.org/wiki/Carbon_black