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Re:Google Creates Alphabet, but Runs into BMW by dragonwriter on Tuesday August 11, 2015 @05:53PM (#10044664)
Trademark isn't intended to be about creativity (that's copyright), trademark is intended to be about preventing commercial confusion.
Re:Google Creates Alphabet, but Runs into BMW by WalterBright on Tuesday August 11, 2015 @06:28PM (#10044840)
The "Pixels" thing clearly shows that trademarking common English words is ripe for confusion. A little creativity would go a long way towards reducing confusion.
Re:Google Creates Alphabet, but Runs into BMW by sp332 on Wednesday August 12, 2015 @08:33AM (#10047326)
You can't make DMCA request for trademarks. That was a copyright complaint that looked for a common English word. The complaint would have been overly broad whether or not it was trademarked.