Re:Google Creates Alphabet, but Runs into BMW
by dragonwriter on Tuesday August 11, 2015 @05:53PM
(#10044664)
Trademark isn't intended to be about creativity (that's copyright), trademark is intended to be about preventing commercial confusion.
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Re:Google Creates Alphabet, but Runs into BMW
by WalterBright on Tuesday August 11, 2015 @06:28PM
(#10044840)
The "Pixels" thing clearly shows that trademarking common English words is ripe for confusion. A little creativity would go a long way towards reducing confusion.