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Re:Google Creates Alphabet, but Runs into BMW by bitmapbrother on Tuesday August 11, 2015 @03:03PM (#10043544)
This is an article looking for a problem. Google doesn't care about Alphabet.com nor did Google ever approach BMW at any time to make an offer for it. It's a holding company, not a brand and in keeping with Google's playful nature abc.xyz fits them just fine.

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