I think this is the biggest point taxi companies fail to grasp. I NEVER consider taxis. I would sooner walk than take a taxi. Uber doesn't have the same grody, sketchy perception that taxis do. I have never had to call Uber on an Uber driver, while it seems like I nearly ALWAYS had to threaten to call the cab company on the cabbie ("Cash only", taking some idiotic route, etc). It is WAY too much work to get a ride home from a taxi.