Yes, but the issue is that Larry and Sergey see more value in user data than they do in "viable business models." So privacy is still a huge concern with any subsidiary of Alphabet. Google just became a synonym for privacy issues because that was the parent company - now Alphabet is that parent company. No less evil, just new.
So many people keep saying their biggest fear of google is that they will turn devices like Google Glass, or the Google car into products to collect information on people. When those products themselves are viable business models.