I think looking for a bit more leverage than that might be a better first step. There's more opportunity to improve the world via technological changes than social changes, it seems to me; huge numbers of people and organizations put a lot of effort into social change for little or no result. Henry Ford probably had as much effect on the social fabric of the US as all the civil rights workers of the 20th century (though not necessarily in the same direction, and arguably not the effect he would have preferred to have).