I live & work in an urban area with young people. Hardly any of us drink soft drinks. When I return home to visit my family (small midwestern town) everybody drinks soda all the time. Most shoppers have a couple of cases of soda in their shopping cart at the grocery. My parents and siblings have 2nd refrigerators loaded with soft drinks. Every meal out includes them.

I think it would be easy to think that soft drinks are going out of style if you're living in a tech bubble (like I probably am), but when you get outside of this circle you can see the massive amount of soft drinks that are still being consumed.