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Re:Change Your Name by wisty on Sunday August 09, 2015 @05:32PM (#10031653)
It can signal value, though you might end up chasing worse customers.
Re:Change Your Name by bbcbasic on Sunday August 09, 2015 @05:48PM (#10031702)
I think it can signal breaking the mold. "We are new, we are not constrained to use a .com domain, come and find cool stuff here"
Re:Change Your Name by rpedela on Sunday August 09, 2015 @05:35PM (#10031661)
How does it signal value?