I used it a few times, but it was confusing who I was supposed to get customer service from when there were problems with the order. You would pay NetPlenish, who would process the order because the item was listed in stock. But if the item was out of stock and your order was messed up, who do you call? Who refunds you? NetPlenish or Walgreens? or in this case Jet?
While not retail, this isn't uncommon. When I book a hotel through HotelTonight's app, the last 4 of their corporate mastercard shows up on the receipt I'm given by the front desk.
http://www.wsj.com/articles/frenzy-around-shopping-site-jet-...
Edit: The context is that the article at the top of this thread is showing one way they are sort of "faking" partners. The concierge model I'm referencing is another. Hopefully, it's a temporary thing, because it's messy.
What happens if there are customer service issues, an out of stock situation, returns, refunds, chargebacks, etc? Is Jet.com prepared to deal with all of that in this middle-man setup?