"An absolute idiot with 10-20M users can make a ton of money. So, get to tens of millions of users and forget about money."

Re:"An absolute idiot with 10-20M users can make a ton of mo... by aristus on Friday January 18, 2008 @12:21AM (#100174)

Yes and no. The eyeballs model has been maligned too much, I think. If you have 10-20M attentive people, it is easy to make money. Just ask NBC or USA Today. Then ask them about their plans now that their audiences are declining.

The great thing about the massive-eyeballs model is that it's very easy to measure, very easy to pick and choose between advertisers, etc.

The bad thing is that it reminds me of that saying "if X is so easy, why isn't everyone doing it?" Well, everyone is. So they need lock-in mechanisms like subscriptions.

In short, it's fragile & cut-throat but it has a great potential for buckets of easy cash.

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Re:"An absolute idiot with 10-20M users can make a ton of mo... by ojbyrne on Friday January 18, 2008 @10:21AM (#100324)

I think that the "eyeball" model is fine, as long as you're not spending too much money to get those eyeballs, which was the problem with web 1.0.

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Re:"An absolute idiot with 10-20M users can make a ton of mo... by Fuca on Friday January 18, 2008 @04:17PM (#100518)

Amen to that.

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