Back to my previous point...are you A/B testing the email gate on demo? You don't tell me how my email will be used, and my only assumption is that it is to add me to some drip mailing list I have no interest in, get your newsletter which I have no interest in, get contacted by a sales person which I have no interest in at that point, etc. All of that leads to me bouncing without seeing how awesome your product is.
I obviously recognize I might be in the minority hence my question about testing, and if the numbers make sense they make sense. Just my $.02 as someone that would likely be a highly-qualified lead and has seen a million sites/products like this.
Also- around the first version of growth discovery engine, it spit out a bunch of precomputed groups of users with no input and ranked them by which ones were most correlated with retention. We beta tested it with many of our existing customers who were looking for functionality like this and they all didn't like how magical it was. I know, I was surprised too, who doesn't like automation!
Out of curiosity, what sorts of things was your initial attempt spitting out as insights?
Also, as someone likely in your target audience (senior digital marketing/analytics guy), I have a suggestion for your site that I see lots of similar businesses fall victim to.
I want to see how the product works without investing time or having a sales conversation so I can determine if there might be sufficient fit to even warrant investing more of my extremely limited time.
You have some small screenshots and some marketing text. Consider adding a full demo account with pre-populated data that people can poke around in WITHOUT providing an email address. At the very least give me full-screen images when I click a screenshot. I want to see your interface. I want to see what data looks like in there, how I can expect to manipulate it, create reporting views, filter, etc. And again, I want to do all this without being pestered by a sales person or being added to a list.
The marketer in me is saying "well, maybe consider A/B testing gating such a demo behind an email capture or more involved signup form", but the other part of me that gets pestered by sales people for things like this day in and day out, and really geeks out on this stuff is screaming "just let me see the F-ing product!"