Well as is mentioned elsewhere, being a successful Kickstarter campaign is amazing P.R. You can take that kind of hype to VCs and get some very real Series A from that if the proposed product is good.

So what could be happening here is that a big company was the target audience all along. Raise a bunch of money with a "disruptive" piece of hardware, garner hype, get some venture money, return the Kickstarter cash.

That seems totally plausible to me. To the VCs these guys look like semi-sure bets to get gobbled by MS or Sony or Netflix or, hell, anyone looking to enter this space.