1) get a refund, lose the ticket you'd been lucky to get at face value back into the pool, probably never to be seen again for the same price. 2) hold onto your ticket, wait a year, go see the gig
It therefore resulted in $millions being held by the organisers for over a year - there are extremely low risk ways to gain a meaningful profit from a large amount of capital. Intentionally or not, and whether or not it was invested by them during that year, this situation turned out to be a great way to get a huge, zero-interest loan of said capital.
I'm not sure if there are laws that prevent this kind of thing from happening, but it's certainly easy money in theory.
Obviously if the starting capital is less, you could potentially notch up the risk of the investment etc, but that's a very meaningful profit for most companies I should think. At the least it's a very valuable individual's salary for a year.
If so, I agree with that---hence my point that it would be easier to work.