zukalous
This is exactly what my article is recommending. You build a funnel. You put a lot of cool loud stuff on Youtube. But you also build a loyal customer base who will support you on a personal site.
Whoever this creator is that you are supporting is doing exactly what I am recommending.
I am the author of the article. Great, critique. I responded to how I actually make it work in another comment. Basically treat all the other platforms as advertising and pull people to your own site that you charge access for.
It works and I am able to make a living at it.
This is actually how I run my business. So I post threads on Twitter to get attention https://twitter.com/AdventureMtn/status/1450141976976781312
But I don't care who follows me there.
You will notice the last post I link back to a site that I own and make money from.
I am not advocating building your own Twitter or building your own youtube. Instead I just sell premium versions of what most people would most likely post on Youtube. For example I created a whole video series on a site that I created called gamemarketingideas.com. I charge for that in real dollars not ad revenue or fractions of a cent with affiliate money. I own it. That content could have gone up on youtube but I don't trust a business hosted on the back of Google.
So instead I am basing my revenue on selling it off of a site that I own.
None of this is a perfect libertarian utopia of total self-sustainability. I am 100% not a libertarian. And there is no risk free business.
You just need to reduce risk.
My advice is basically a friendly reminder to be careful with these big tech sharks. Don't put your whole head in the sharks mouth. Instead just put a hand in the sharks mouth. It is less risky that way.
Don't ask me where the shark metaphor is going it is early and I haven't had my coffee yet
To answer the most common questions, I am not advocating "build your own youtube."
Instead I advocate what @notTheAuth said below. Basically treat youtube and twitter as my commercials. I don't care who follows me on those two platforms, they are just the entry point. The following that I truly care about is my mailing list and my own personal site. Those are my owned platforms and that is what I care about.
Think of it like the old days of TV. If I am advertising on TV channels and it goes out of business that isn't that bad. Oh shoot I can't advertise on there anymore. It would be worse if my TV show was hosted by that channel because then my TV show isn't there any more.
I just hate it when I discover a cool blog post and the person seemed cool too but then I didn't know what to do next. So I thought I would just walk them through what I want them to do.
also I totally stole this idea from this author who writes about marketing books: https://selfpublishingformula.com/