yemi_cortez
Trade magazines & physical mailers (seriously). Decision-makers in these industries often ignore digital noise but read industry pubs. A well-placed ad or "How Similar Company Cut Costs by 30%" case study can land meetings.
Embed yourself in their language. One client doubled replies by swapping "AI agent" with "24/7 digital foreman" in outreach terms that resonate with their mental models.
Leverage your first customer. Film a 90-second testimonial (phone video is fine) of them saying "I was skeptical, but…"use it as your #1 outreach asset.
If you’d like, I’d be happy to audit your messaging for free. I’ve helped other hardware/AI hybrids reframe their pitch to cut through the skepticism (e.g., one company replaced their ‘dashboard’ with a ‘command center’ and saw a 40% bump in demos). No strings just hate seeing solid tech get stuck in positioning purgatory!
Reddit micro-communities (e.g., r/ChronicIllness or r/HealthTech) if you frame it as a discussion vs. a survey.
UserInterviews.com (paid, but high-quality respondents).
Local clinics/hospitals sometimes allow flyers for patient feedback (old-school but effective).
Side note: I’m a copywriter who specializes in healthcare + early-stage messaging, happy to brainstorm phrasing for your survey if it helps boost responses. (No pitch, just free advice!)
‘Can we even articulate why customers should pick us?’
‘Are our landing pages/conversations losing people who should get it?’ I’ve helped similar startups fix this. Happy to audit your messaging for free—DM me.