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A CEO picks a cause for his philanthropy arm, a CEO starts a new company and a company invests in real estate. Whether you believe their intentions or not, its nothing really new, we just have made celebrities out of CEOs now. We have always had big corps with power and influence but now we just personify and drive the admiration/hatred to the one person heading it instead of the entire company. The more such headlines stimulate you, the more headlines you see like this because you are more likely to click on it.