treaclesmuggler

It's been around since the 1990s, so it's not "sexy".

Even though Amazon has been an important part of my own business for actually selling stuff, Amazon Prime has revolutionised the ability for small sellers to move volume (and solved the logistics hurdles), and Amazon's cloud computing is critical for tons of other startups to run their infrastructure--not to mention is being chosen by established players.

But, no, it's not "social".

It's a nice assertion you make that "Amazon prime is not social".

I find the opposite to be true.

There was a period in time when $500 or so in FB ads would result in a $5000 sale, so the math worked for me. FB ads work surprisingly well if you target them properly.

In my case, targeting males who were either married or not in a relationship, age 21-40, and then had a variety of interests really narrowed things down.

I gleaned the approach from looking at our 50 or so past customers who all fit that demographic.l

It's not? It's got an interesting community of commenters. The Tuscan Whole Milk and Three Wolves product pages are legendary, and I personally check out any product George Takei comments on.