throwawayadtech

On news websites, beyond the typical heavy JS ads, uBlock is super useful for removing 1P static ads (e.g. New Yorker "subscribe and get a free tote" linked to as a newyorker.com image from next to an article) as well as things like sticky title bars and "top articles" widgets to declutter the reading experience.

This seemed really interesting, so I clicked through to their FAQ.

> Does AdNauseam's automatic Ad-clicking create billable events for advertisers?

> It depends on the advertising business model and the degree of effort they are willing to put into filtering. Some might, others would not.

So it seems like the extension only "generates revenue for site owners" if it's either

- small enough for ad selling companies to not know it exists (and sophisticated enough to defeat their baseline filtering measures) or - large enough for ad selling companies to notice it exists and sophisticated enough to defeat active attempts to filter clicks from AdNauseam specifically

I don't know how this arms race usually turns out, but it seems like there could be a chance that this is just a uBlock Origin that consumes more bandwidth.