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and in a few (A FEW) instances their wording of that recommendation was poor and might plausibly imply that masks don't work.

Until Zeynep Tufekci's New York Times oped, the consensus was indeed that "masks don't work" for Covid. I documented numerous instances on social media of healthcare professionals insulting and belittling those who wore masks based on what you describe as "poor wording".

Here is a Time article from 4 March that sums up the expert consensus on masks at that point (in fact it has direct quotes from experts, including an infectious diseases professor, a leading psychologist, and the Surgeon General): that masking was "superstitious", didn't work and claiming that wearing a a mask equated to knocking on wood, or not walking under a ladder. https://time.com/5794729/coronavirus-face-masks/

This brings up an interesting question: why are people around the world still being encouraged/mandated to use cloth masks (whatever their efficacy)?

Surely manufacturers and supply chains for conventional masks have caught up with the demand by now?

I'm not sure if the president helped launch this particular battle in the "culture war" or was just a cheerleader as usual

The US government reversed itself on masks and recommended them before the rest of the English-speaking world. The WHO only endorsed masks a few weeks ago. I don't like Trump, but these are facts.

It seems to have been politicized after Mike Pence visited the Mayo Clinic, and didn't wear a mask, and then Trump was then pushed on the issue, and reacted characteristically. If Pence had set a good example and worn a mask, or of there hadn't been a huge uproar about him not wearing a mask, would the issue have turned into a front in the culture war?

I think that the whole "masks don't protect you they protect others" spiel was designed to save face, because authorities were adamant about masks not working until March. Of course they protect the wearer....otherwise healthcare workers wouldn't use them.
Political agenda, or something even more sinister, like an opportunistic foreign adversary? It seems like a lot of the FUD around Covid-19 is deliberately being spread to maximize casualties.

The article points out that contrarians, often conservative, promoted mask wearing until the US government reversed its position and said that masks do work.

Suddenly, anti-lockdown protests, conspiracy theories and mask objecting started happening, and mask wearing became politically polarizing. It would be interesting to see where these people get their information from...one suspects that the answer will be skewed heavily toward social media.