tarelli

looks like it's only one chosen designer that will prepare the logo

there is an animated screen with logos passing by, I supposed that was somehow their portfolio even if there is no mention of the companies involved. also I read about a gallery, maybe at some stage some of the logos will endup there.

I agree that probably the audience would increase, especially that it's an easy change. How to say, not a big effort with a big benefit in return. I like the idea behind the service though, looks fresh.