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I'm with you on the shareholders being complicit in the behaviour (through ignorance or inaction in a lot of cases), but unfortunately I'd guess 90% of said shareholders wouldn't be aware of the scummy tactics Google have undertaken, similar to Microsoft I'd say, outside of the IT/HN realm.

It's unfortunate. Profit of their shares is the only thing a lot of people look at (and willfully ignore anything else unless it slaps them in the face/becomes a major mainstream media event).