spinuplabs

Since you are using some lean startup terminology, what is your data telling you?

How much empathy have you gained around your particular customer and problem? Have you seen any other obvious pain points that you could be passionate about solving?

Focus on behaviors rather than what they say.

What does "more engagement" look like? What behaviors denote "more engagement"?

Once you talk to 10-20 curators you should have a solid understanding of what "more engagement" means to them.

From there brainstorm possible solutions that will effect that.

Rank your solutions on a graph with Bold - Not Bold on one axis, and Likely to Solve - Unlikely to Solve on the other.

Create experiments starting with the most bold and most likely to solve idea.

The boldest, most likely to solve idea that subscribers and curators are willing use will probably be innovative and better define your UVP.

Idea #1: Go talk to your newsletter subscribers, or whoever you think will be your subscribers.

Idea #2: Go talk to your curators, or whoever you think will be your curators.

Your questions above point to the fact you are trying to solve your problem (how to get customers), rather than your customers problems.