socialtistics
On the expensive side there is RightScale. They have a lot more tools and good service, but like I said they are a bit pricey.
In my view the problem with the tablet market has been a combination of high pricing and bad timing. The market for tablets now is increasing though and the benefits can be great. I think many of the naysayers here are thinking there is no way a tablet can replace a laptop or phone for various reasons, but I say that the market for a tablet is not directed at them. A tablet is not meant to be a replacement device, but instead a compliment to your current devices and/or a business tool. Here are some immediate benefits/uses I can think of:
1. Faster boot time (great for presentations, looking something up quick on the internet, inventory management systems, sales professionals) 2. Lightweight compared to laptops (remember cost is a factor here too) 3. No clunky equipment inside, making the lifespan a little longer 4. So the monitor sits wide open and may not be durable. This opens up a market for accessory companies to build durable covers. Both my Blackberry and iPhone have screens that came with no protection, but I was quick to buy covers for them both. 5. Can be mass produced for cheap. Take away experimentation costs and development costs, Arrington has said that the cost to produce will be $200 or less. This makes them accessible to everyone.
Before knocking tablets, you must remember that not everyone has a computer on 24x7x365 and easily accessible. Being able to easily check web-based email or surf the web is the entire point of this device. No boot-up, zero to minimal errors, no complex operating system to fight with, the list goes on.
As it has already been said the Terms of Service on a site are for your, as the site owner, protection mainly. They should outline the responsibility you will take and the responsibility your customers are required to take. Additionally, a good Terms of Service will have a limited liability clause, a warranty clause, termination clause in it.
Now to answer your question there are several ways sites handle this. Mainly it is a trust though and the burden of proof lies on the end user. That is why sites will have a line like "your continued use of this service" signifies you have accepted the terms of the site. A good example would be if you got pulled over for speeding. You figure you are going to get a ticket and be on your way. But unfortunately there is a new law that says you will be arrested. While you probably will hear about it on the news or online somewhere, the state doesn't send a letter to every person that has a driver's license informing them of the new law. The state changed their terms and didn't notify you. But by having a driver's license in that state it is your responsibility to know the driving laws and the consequences for not following those laws.
Now I am by no means saying that forum-selection clauses are an end all to potential contract lawsuits (key here being contract disputes and not just any lawsuit between a plaintiff and defendent corporation). There are ways to fight the forum-selection part, but you must be prepared to fight it and pay the legal expenses involved. Sometimes it is a matter of weighing the cost versus the outcome sadly and that is why corporations end up avoiding the lawsuits in contract disputes.
There are ways around it, and as you pointed out you can file locally and try to convince the local court that i should take jurisdiction over the case. But this would cost you money and time. Plus, you would have an uphill battle trying to convince a court to overturn a clause you agreed to in the first place.
While you cannot always do it, at least in the states, if you are negotiating a contract for your business try to get the other party to agree to dual jurisdiction. Basically stating that your local court or their local court can have jurisdiction over the contract. Some parties will agree outright, others will want it to say something like if they sue you it has to be in your court, but if you sue them it has to be in their court.
One option would be for her to file with a local court and seek jurisdiction. This would be time consuming and costly though. I am not sure exactly how this would work with her being in the UK.
For unique templates, companies like TemplateMonster have made a good business for themselves selling web templates though and I would see them as your primary competition in this market. With their brand recognition and affiliate program though I would find it difficult to believe you would have a chance at competing against them unless you developed a different, better, pricing model and provided better services (i.e. include template customization or css conversion at no charge for customers).
The better option in this case would be to setup something like TechCrunch50 where the top 50 get to present for free, BUT other companies can exhibit for a fee.
The bad part about these events being marketed like as a "Top XXX" competition is that people generally assume, based on the title of the competition, that if you aren't exhibiting then you are not a "Top Company", when in fact you could have been selected but unable to afford the cost of exhibiting.
Sadly when events like this are held and marketed this way I think good companies are often overlooked. My technology may be the next great thing, but will be overlooked because I can't afford the "entry fee" to exhibit and be viewed as a "Top 40" or possibly a "Top 10" in the state.
You can check them both out at: http://www.instantssl.com/ (the lower end) http://www.enterprisessl.com/ (the higher end)
While press releases are not the only service PR companies offer they are a good part of it. Many PR companies offer additional services such as website review (functionality & design), copy editing for your website, media training, and help with your overall marketing efforts.
As I said before costs can range from a few hundred to several thousand, but most PR companies will want you to engage them with a monthly retainer. The retainers for reputable firms can run from $10-20K a month.
For startups I would highly recommend against engaging a PR company. Everything you will need as a startup you can do yourself or by hiring a college student to handle for you. Your main concerns in a startup environment typically will be to make sure your website makes sense and is clear, building connections with bloggers who have an interest in your space, and utilizing those connections to get the word out. The wire services are a waste of time really. Your story is not going to make it in the NY Times are Washington Post by releasing a press release on the wires.
Success in business centers around execution and if you do not execute effectively you are bound to fail. In the first paragraph the guy says "The one that, as you calmly and correctly observed, was doomed from its inception because it was too precious and too offbeat?" As a business owner if my customers were telling me I was "doomed" I would be working to change that perception. If a potential long-term customer sees your business as doomed from the start, he or she is probably going to resist going to your business by instinct. This can be especially true in the restaurant business and even more so with coffee shops. People are creatures of habit and tend to go places they like and enjoy. If you want people to come to your coffee shop it is going to take time (more than a month). If they do stop in and feel as if your business is doomed then what incentive do they have to come back again?
The second problem I see here is this guy had a dream and in that dream there was a part where he would open the shop and there would be immediate success. Not success earned by time and through customer loyalty. He expected the success of opening the doors and having people rushing in. Starting a new business takes time and, as others have said, a savings available to handle the rough times and starting period. This is especially so with restaurants and probably more so with coffee houses. Expenses are going to be high between rent, payroll, and food expenses. If you can't afford to handle these without a single customer walking in the door for a month or two your chances of success are instantly diminished.
The final problem I see is this guy was not open to changing his pricing. His solution was to go with the cheaper product rather than raise his prices. It is a known fact that people will pay more for a better product, but they aren't going to pay the same for a cheaper product. I surely wouldn't buy a Kia at a BMW price.
While I feel sorry for this guy and at the same time give him credit for trying, I do not feel as if he put enough thought into the business, gave it enough time, and surely was not familiar with the management side of running a restaurant. Sadly he learned the hard way and now his life is destroyed.