smackingly
As for the VA's campaign: yes, I remember it. And it's why we have those emoji scorecards all over the hospital. Which doctors never use. My subjective opinion is that we still vastly under-treat pain in the acute-care setting.
And I could talk all day long about how stupid the VA health system is.
What is actually driving this is that income (and other hospital measures) is tied to patient satisfaction. Don't want to lose 30k/year because I didn't give the patient what they want.
I'm an inpatient physician (ICU), so I never prescribe chronic opioids, but I am pretty liberal with them in the hospital. And no, I've never received a Panera lunch for the privilege of hearing about OxyContin.
It's an extremely complex and difficult problem. I think doctors are taking too much of the blame. Maybe we should simply ban the use of chronic opioids for non-cancer pain (or other similar etiologies). When I was a resident, I made all my patients sign an agreement that I would not prescribe chronic opioids unless they had metastatic cancer, were otherwise in a hospice facility, or I made a special exception. Don't sign? Then you find another doctor.
I realize that will evoke some strong emotions from some of you, but you don't see the everyday begging from patients for more opioids when they obviously don't need them. Some people with legit use-cases will suffer under such a scheme. And that could drive up the use of heroin.
There's no easy solution to this problem.
Also, a significant number of my investment gains originated from stuff I read here (bought a bunch of Monero when it was $0.45/unit, for example).
Finally, I learned a little programming (mostly Go and C++) to automate some stuff at work and home (reports, backups, email notifications and things like that). HN is a reasonable litmus test for what people are using to do stuff like this.
Our profession is moving toward identifying these doctors and promoting their behavior to the entire field.
There's a study that showed lower heart attack mortality when all the "top" cardiologists were out of the hospital attending a cardiology meeting. Too many confounders to make any real conclusions from that, but it lines up with my point.
Of course, if your child has a serious life-threatening and/or rare disease, then you want her to be treated at a vanguard institution like the one you took yours to. No dispute from me on that one.
But in the system as a whole, we make the most difference reducing complications of cardiovascular disease, sepsis, pneumonia, COPD, and kidney disease (which are orders of magnitude more common). And we're starting to find out how to identify doctors that do it better, with fewer complications, and with much higher efficiency than others. I think those are the best doctors and it's what I'm striving to be.