sandeep_2020

Okay, so if you build a product and don’t drive even one sign-up, it’s worthless to say that this is a product no one wants.

First, start posting on social media. Let people know what you’re building and why.

Choose your ICP and focus on solving the problems you’re supposed to solve with this product.

Now, check your landing page and its copy as well. Have you positioned it correctly? Because tomorrow, you could run paid ads, but no one will bat an eye if your landing page copy sucks.

For cold emails, write something short and concise. Explain the benefits customers get from choosing your product. Your ICP matters here because big tech companies or even established businesses might not use it, but a new founder or a new company might. So, try to focus on these.

Marketing is something you need to crack. My suggestion is to start writing LinkedIn content first, and do some basic SEO/AEO along with cold outreach.

No, I just read a tweet yesterday saying that someone paid $10 per month for a stretching app, even though he could have vibecoded it in a weekend. But he didn't because of convenience.

No one can vibe-code every app they need. Maintaining everything is hard, and it drains your energy, even if you're really good at a lot of things.

Doing all sorts of things instead of focusing on your business can be a distraction. And because of AI, you can do so much more now, so distraction is something you really need to avoid.

Amazing! But how do you get customers to open up and share things they usually don't share?

I truly believe that sales will never be replaced by AI, no matter how advanced the tools are, because if I don't have a human on the other side who listens to my problems, I'll lose it.

Gotta try something for myself as well.

I'd say solve it organically first. If your product is B2C, then posting volume on Instagram works. There are plenty of tools out there. Again, it's quite tricky cz you might get a huge audience but they don't buy, and you get a smaller one and they buy.

For B2B, I would say use LinkedIn, Reddit, Hacker News itself. Collaborate. Though distribution would be futile if no one is paying attention, cz it's easy to get content distributed these days cz of AI, you know. What is difficult is building trust.

So, building trust is like building a brand. A slow, painful process which no one is gonna do, but if you do it thinking of the longer term, you will win bigger. Start with LinkedIn content if you are into B2B. Since I write for tech founders, focus on positioning. That's it. Do it consistently for like 30-50 days, then we talk later.

Obviously, everyone uses AI for research purposes. Here's how I write content for B2B tech founders. Here's how I approach content...

First of all, I use AI to check competitors. Now, it seems easy, it feels, but it is not. AI gives you tons of competitors, and then I check the website. Summarize both websites and their founders' voices through AI. What's they are talking about, what's working, what's not, and all the stuff. Then I put all the important data in a sheet. Rough but enough to get me competitors' insights.

2. I do another research on ideas/topics. I try to find subtopics. For this, I check niche blogs and sometimes competitors' blogs as well. Summarize all the things again with AI. AI does 90% of the work for me here as well.

3. Again, I check objections customers come across. Again, that part is still managed by AI. I check the source as well, for that reviews and everything. Now, when I have all the data, here's my real work starts...

Then I pick some ideas which I thought would be better, prepare a questionnaire, ask clients, and when I get answers...

From here, I start my first draft on my own. Now I use AI to refine it. I don't refine it much, tbh. Just correct the grammar.

That's how I use AI, mostly for research purposes. But again, when it comes to voice, that's a tricky part, so in most cases, AI can't copy it, and not even a human writer. Humans still catch it to some extent, but even that works.

I have seen a lot of writers saying we can write your voice, but even they can do 80% of that. That is a win-win.

That's why I always tell founders to write your own content. 6/8 hours a week is more than enough.

Trust me, never use AI straight. You're gonna lose trust. Research is important, and positioning is even more important. Nail positioning, half the work is done.