rootzoned

What if some people are already typing this? What if some people have been typing great.books in the Address Bar for years because they just don't how to use a search engine? Is that possible? How much money could you make by capturing all that traffic?

If you are ICANN/Registry/Registrar you make money!

You send it to auction and let them bid to see who gets it.

Or you send things to a dispute resolution provider, e.g., WIPO. Not sure how much revenue they make from these disputes, but it is no doubt growing.

Could this problem be fixed with a technical solution? Maybe. But for ICANN, there's little incentive to fix it because lots of money is made in their system if there are disputes and an illusion of scarcity.

What is true for company names is also true for trademarks. Like company names, trademarks are both restricted to a particular business sector and they are regional.

But ICANN's system keeps things so that there can be only one xyz.com even though there may be many XYZ Corporations around the world, in different business sectors. They do not compete with each other in the real world. But in ICANN's world, they are forced to compete. And this brings in lots of money for ICANN/Registries/Registrars.

Browser can and sometimes do override DNS. The omnibar is one recent example. This is obviously very bad.

It is like the NXDOMAIN problem.

Is it the web? Or is it some company's interpretation of the web? "In this situation, when the user types ______ the user should be directed to ______."

Remember AOL keywords?