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Another tricky part to competing with high priced financial services like this is that often the decision maker doesn't bear the actual cost. In a large bank spending another 20K for core services isn't going to affect a trader's or salesperson's bonus and on the buy side (hedge funds or institutions) these are often taken care of by the prime broker.

When it's someone else's money, you're likely to pick the highest quality and not really care if 80% of the functionality/quality is available for 25% of the cost.

SoFi http://sofi.com/ is fixing Student Loans with better rates, alumni investment, and great social integration. We're looking for Engineers, QA, and DevOps to come work with an experienced startup engineering team and build great products. Located in the beautiful Presidio with free shuttle to downtown. Contact me at [email protected] for more information.

San Francisco, CA. Full time.

Social Finance http://sofi.org/ is fixing Student Loans with better rates, alumni investment, and great social integration. We're looking for a range of Software Developers and Product Managers to come work with an experienced startup engineering team and build great products. Backed by Eric Schmidt and Steve Anderson, we're located in the beautiful Presidio and have a free shuttle from downtown.

Apply online at https://sofi.resumetracker.com/public

San Francisco, CA. Full time.

Social Finance http://sofi.org/ is fixing Student Loans with better rates, alumni investment, and great social integration. We're looking for a range of Software Developers and Product Managers to come work with an experienced startup engineering team and build great products. Backed by Eric Schmidt and Steve Anderson, we're located in the beautiful Presidio and have a free shuttle from downtown.

Apply online at https://sofi.resumetracker.com/public

San Francisco, CA. Full time.

Social Finance http://sofi.org/ is fixing Student Loans with better rates, alumni investment, and great social integration. We're looking for Web Designer/Front End Developer, and Engineers to come work with an experienced startup engineering team and build great products. Backed by Eric Schmidt and Steve Anderson, we're located in the beautiful Presidio and have a free shuttle from downtown.

Apply online at https://sofi.resumetracker.com/public