realpolitik

The point is not whether the act of supporting an anti gay marriage ballot measure is equivalent to voting for an anti-gay candidate - it isn't.

Rather, if Eich's small silent contribution to Prop 8 was such an unspeakable transgression that Yagan felt compelled to freaking mobilize a mass corporate boycott, then how in good conscience could he ever have elected a man with much more explicitly hateful views to represent him in Congress?

Monetary policy or minimum wages are issues of "small import"? They don't relate to equitable treatment of millions of human beings? I guess we can just lower taxes and increase the wealth gap however we see fit, as long as we have gay marriage.