rachelshu
For further reading, here's the blog post that named the concept: https://www.lesswrong.com/posts/rEBXN3x6kXgD4pLxs/tell-cultu...
And further discussion within the same community: https://thingofthings.wordpress.com/2015/05/08/against-tell-...
There were a bunch of tumblr posts on this as well which are more work than it's worth to go recover.
1) name-derived terms like Debian, or the French ‘poubelle’ in the comments, which have become genericized to the point where most of its users don’t know the derivation
2) a more interesting subset of (1), like PageRank, or Lake Mountain in the comments, where part or all of the name itself looks like a normal word appropriate for the situation. (a related concept is nominative determinism https://en.m.wikipedia.org/wiki/Nominative_determinism)