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profoundwhale

With BB10 (Blackberry's OS) it was backwards compatible with most Android apps, but they didn't use the resources as well and slowed the phone down. If there was a native app, I always went with the native app.
Microsoft made a mobile OS that didn't offer a compelling enough alternative to either iOS or Android.

iOS = Locked in ecosystem Windows Phone = Locked in ecosystem

Android = Alternative to iOS Windows = Alternative to iOS

On a technical level, Windows Phone devices performed around the same as iOS devices (fantastic), but lacked mainstream apps (the same problem as Blackberry) but without the backwards compatibility with Android apps.

Basically, Windows Phone was doomed to be the "not android, and not iOS" smartphone despite the great technical aspects of the OS.