phd2000
However, I think the iPhone platform is the future. You have a distribution model that bypasses the carrier decks with iTunes. Which is huge because it's a pain in the ass to get on carrier decks, seeing how most NA phones are locked from installing software unless you download it directly from the carrier's portal. Then you have the fact that Apple users tend to open their wallets more for software.
Maybe the lesson is be an asshole but make sure you can back it up.
Ok now let's step back from the initial outrage and think about it. This is supposedly two independent carriers making a joint announcement of a price increase. Now, I have no idea if I just stepped into Wonderland, but in my world that is called price fixing. Where two entities collude to fleece customers even more. Sort of the same idea where local gas stations collude to fix gas prices.
Now that's what I call balls, the monopolistic carriers don't even care about getting caught.
And it's not just the most influential, but you can further break it down to by finding who are the early adopters, connectors, and evangelist of the group. This I think would be the holy grail for any advertiser.