nibornarod

Diamonds are mentioned a lot in the article, as is the birth of the jewellery industry post WWII.

I think its become a lot easier to discover that diamond scarcity and intrinsic value is artificial and was pushed by De Beers, who have global dominance in the market, to create a industry especially around engagement rings.

I'm not surprised demand is dropping, we have better information and more choice now.

I like this article on the the diamond cartel mainly because it was written in 1982 and shows how long this has been relatively common knowledge - http://www.theatlantic.com/magazine/archive/1982/02/have-you...