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I think this list makes a case for better sharing/access controls but I can see applications for most of the things listed here. I might just want the insights for myself but not want to share it with anyone or my data being sold without my consent e.g. monitor and improve my sleeping habits, monitor my expenditure by tracking my restaurant and shopping habits, my health data and/or insights into it. Maybe not your spouse but some parents might want to keep track of what their kids do online. I know people who want to have the ability to find/track the location of family members etc.

I suppose calls for better regulation, purpose oriented data collection and stricter enforcement and penalties but by no means does simply don't track/collect data is an answer where there are actual practical applications.