mngthrowaway

You should get higher cpms (more revenue) because doctors/nurses read your site - something that wouldn't necessarily occur without the invasion of privacy.

If there wasn't an invasion of privacy, there would be no open marketplace for buying ads, and small websites would have an incredibly difficult time filling ad slots.

I honestly think there just isn't enough innovation in the newspaper industry for it to survive. Newspapers are too old school to innovate/iterate their models.

For example, mng has 50+ newspapers. Why not identify 10 different ideas and test them out on a few newspapers. Some bad ideas that get my point across: - Have a reddit-style front page with upvotes/downvotes - Put all articles on a map so users can see whats relevant near them - Ask users to sign in to facebook and google on the website so that each ad is more targeted and provides more revenue

Disclaimer: I work for media news group. I can look out the windows in that pic from my desk.

While the article is true, it doesn't show the whole picture. Alden capital recognized an opportunity: Hundreds of newspapers with brand recognition and skilled employees. While the newspaper will die, these two things can be used to make money / slow the death a bit.

The solution is "adtaxi". All the MNG newspapers act as local sales people, account managers, etc and use their local newspapers brand recognition to generate sales. Adtaxi is the digital fulfillment agency - so newspapers can sell social, search, and programmatic advertising.

This is a growing chunk of each newspapers revenue, but something I haven't seen mentioned. If Alden capital really wanted to make money, they'd recognize the viability of this model to scale, and that would in turn save newspapers. The problem is newspapers are stuck with tons of old employees, old money, and old ways of doing things. They don'y want digital to save them, they'd rather die doing what they know.