mechamicro
But, this popup harassment is just going to turn away experienced users. Many of whom will be the educated, well-compensated demographic the site most wants to cultivate. And a subset of that group will have the ability to create or edit blockers, which will then be turned against the offending site. Thus making it more difficult for that company to reach the more desirable users.
That's what I would tell marketing. That wouldn't work for all companies. Some will be thrilled to get a boatload of inexperienced or naive users. But would be nice if the others would start to get worried about what they're losing with their bounce rate.
Of course, they still have their constitutional rights of speech and assembly. But without the signal boost provided by private companies, they'll be in a far weaker position.
Also, it sends a great signal to anyone who might think of joining: that this ideology is so terrible that it's being chased off of the internet. That even the hands-off companies like Reddit and Cloudflare are rejecting it.
Sure, there will be a few who are attracted to it because it is so reviled, but many more will be repulsed. There's a reason why the hate groups did everything they could to be more appealing to the mainstream. Being forced back into the underground essentially means defeat.
As far as monitoring goes, I don't think it will make much of an impact. These are not difficult groups to infiltrate. Generally speaking, they're not the best and the brightest. Their opsec is poor. Activist groups have infiltrated many of them and have posted the discord transcripts. I'm sure the FBI, and other organizations, have gone even further than that.
For those who are vegan for purely ethical reasons, this will allow them to have eggs.