mcculloughrt

I work in construction. $3500 is a paltry, pocket change amount of money compared to project budgets. Standard single-building commercial / institutional new builds can be tens to low hundred million, "big" projects are often north of a quarter billion dollars and, well over a billion is not unusual for so-called "mega projects". Placement of seemingly minor and easy to miss elements at the initial critical stages of a concrete pour, for example, is pretty high stakes with rework costing hundreds of thousands to potentially millions. We have processes for mitigating that of course but none that approach it in such a direct and observable way as AR, and none that are incompatible with doing alongside AR. Paying $3500 + software for something that helps mitigate that risk in a totally new way is very very interesting to many companies.

edit: To be clear, I'm not convinced that this device is revolutionary compared to those that already exist, which have their own challenges. I'm just objecting to the idea that there isn't a market for it at that price even WITH challenges.