mandeeeeeep
1. Game streaming, which opens the doors to app streaming
2. Progressive Web Apps, teaming with google to create a tool to publish them directly to the Android Play Store
3. At one point, they created tools to port iOS and Android apps to windows mobile
4. Investing in React Native and Xamarin
Personally, I am not a fan since today, the quality of these apps are really bad and give developers too much power. But seems Microsoft is trying to get a foothold to relaunch Windows Mobile again once more apps switch over
1. Paid people 100-200k to port their iOS or Android app to it 2. Invested in tooling that can let windows phone run ios and android apps natively
Both failed and now they are investing in PWAs likely with the hopes of getting a bunch of devs to switch over. With the end goal being them rereleasing windows phone in a few years with rich PWA support.
Basically the lack of apps killed windows mobile and would be no different here
That being said, how will PWAs get around the apple and google requirements that apps downloadable from their stores where they mention apps can't just be a website wrapped into an app?