lloydb
Here's some of the dreamlike prose with which they describe their attempt to capture the zeitgeist with a particular shade of blue [2]:
"Transition, evolution, and moving forward will continue to define the world and its population as 2022 emerges. Questions of trust and truth have been debated with many answered, but still more to come. Color Marketing Group’s North America 2022 Key Color, New Day, is the color response for a time still in transition.
"New Day suggests confidence and familiarity to greet 2022 with a sense of comfort. A light, fresh blue with red influences, New Day is an inspiring color designed to convey the classic connotation of hope and new beginnings.
"Whether a phone cover, hairdryer, or polo shirt, fashion and personal items are set to embrace New Day as a color equalizer. New Day presents a color that is not only new but suggests familiarity and ease. Genderless and ageless, it is a hue to blend with others, as well as allowing it to stand on its own."
[1] https://colormarketing.org/about
[2] https://colormarketing.org/2020/11/20/key-color-new-day/
"Color Marketing Group’s North America 2022 Key Color, New Day, is the color response for a time still in transition. New Day suggests confidence and familiarity to greet 2022 with a sense of comfort.
"A light, fresh blue with red influences, New Day is an inspiring color designed to convey the classic connotation of hope and new beginnings. …
"As calming as New Day may appear, its red undertone is a stimulation aspect of the color, making it ideal for practically any product application. From commercial to residential spaces, consumer goods to fashion, and graphic design, New Day is a color that stands for truth and hope."