lillian

We analyze spending across a large number of US consumers. It’s anonymized, so we couldn’t tell either way!

This is part of our secret sauce :)

Yes - when a company reports their actual numbers, we can get a sense of what % of revenue we see and extrapolate to full US revenue. We update our data weekly - our blog too so stay tuned!

That's a great point and something we'll be adding. It'd also be a good way to see how different people use Uber (commuters vs. travelers) - even if Uber is available locally.

Thanks dang. The linkbait effect was unintentional - we'll be more mindful of this going forward!

I agree - the more frequent riders are likely using Uber for shorter distances, like commuting to work. It's great to hear the other side of the numbers (riders' anecdotal experiences) so thanks for sharing!

Thanks for the comment! It'd definitely be interesting to see this same analysis for annual rides to see how many people fall into a similar category as you.

To quickly clarify: The growth chart only includes customers who paid for an Uber ride in that month, so any customers riding 0 times are not counted. The "Domestic Customers by Monthly Rides" graph simply takes that set of customers and breaks them down by # of rides in that month.

Bookings can grow more slowly than customers if customers are spending less on average. This is in fact the case - in July 2012, customers were spending ~$85 a month on Uber. This has dropped steadily over the last three years to ~$70 a month. This makes sense given that Uber has lowered its average price over the years, with the introduction of UberX and UberPool.