kmgroove
And I still see great supportive criticisms, and general fluff "great project" on the ACTUALLY GOOD projects.
Just building something isn't impressive anymore.
If you don't have this experience well start asking people who do. There exist many niche blogs on enterprise software. Reading these will give the creative mind tons of ideas. Execution can be hard, and sales can be impossible though.
You say you don't want to up against 37signals, well look at it this way:
If you are going for the enterprise type apps the competition may suck, but it is there, big, and well entrenched.
If you are going for the 37signals type apps/helpdesk the competition is fierce and the apps are well made. You can compete because there is always room for a good product but you better be good.
When it comes to b2b if 37signals is your competition your not really in that bad a place. Many companies compete directly, and succeed in the space.
This all being said, I would look into analytic type software for improving sales/leads/conversions because there are many creative approaches yet to be uncovered and with apps like these the proof is in the pudding, and if the pudding tastes good people will buy.
Cost is becoming less of an issue online though, with simpler payments, content priced appropriately, and an increased "lock you out" if you try to get stuff for free.
It seems to me that creativity is best built by providing multiple releases for it, and then allowing complete freedom over were one spends his free time. Certainly education plays a huge role in this as it defines to a large extent what a student does in his or her free time.
I would go so far as to say that the ideal education system would do away completely with homework, and instead focus on in class interaction based entirely around projects that are more meaningful then "due in two weeks, test after that". The classes I remember most at all levels of education where those which were either primarily open discussions or those which had large semester spanning group projects. Most people I know feel the same. A students free time should be their own, how they spend it should be inspired by education not framed around it.
Granted that seems slightly utopian, and I'm not really aware of a lot of the research that surely has been done around this subject.
It is a fascinating subject in my opinion, and one which has so many variables to it.
Sure poker teaches you a lot, but you could get the same thing running a lemonade stand. You have to realize that the "skills" poker teaches is nothing but marketing fluff. This is why you see people coming from other skills and going into poker. I haven't heard a lot about going the other way (of course I am sure it exists). The fact is it is just about money.