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There’s a real history to the argument in the article
Numerous scholars have advocated that to remain objective one must avoid putting human traits on objects of study
I think it stems from Abrahimic traditions, where God made us and none of us are to presume to be as powerful. Animals and objects are treated as mere things. Look at hardliners destroying art that has human form. The general story being God made us and we are inferior and must not resort to offending him with crude reproductions, lest he smite us for thinking we can do better.
See 2 in the article. A sample:
“As Graeber observed in his essay and book, bullshit jobs tend to spawn other bullshit jobs for which the sole function is a dependence on the existence of more senior bullshit jobs:“
I work for one of the vacation rentals
No reason private owners couldn’t be doing the work over email. But certain fetishized models of doing, in this case cloud and web apps, get the focus.
It’s all for eyeballs and buy in at scale to justify the bullshit. “Look everyone is watching us talk up this shit! Better keep justifying it, bringing them into our flock!”
It’s turned us all into corporate sycophants. Religious conviction isn’t limited to belief in sky wizards
Anything sufficiently magical to the layman will instill blind allegiance
And despite all the smart people here, life as is seems magical and there’s a lot of blind buy-in