joshshifman

Not OP, but my guess is that videos autoplay on feeds (FB and twitter for example) but without sound. Therefore, burning in the subtitles is kind of a hacky way to engage users.

I would disagree that it is way too easy to get money for college. I co-founded a company that is aimed at giving loans to students who are often denied credit in the traditional market, primarily because they lack credit worthy cosigners. This amounts to about 2m students every year.