jlaurain

True. Most of the issue comes from a "One size fits none" approach.

When companies just treat push notifications as a way to blast ads to users, it all goes awry.

If companies treat push notifications (and other messaging) as a feature of the product, the whole product experience improves.

Nobody complains when their alarm screen pops up or their timer goes off...because we want those things and it necessitates a "pop up" of sorts.

Similarly, people appreciate when a learning app pops up with a helpful tip relevant to what we're trying to learn or a meditation app pops up with a reminder to take a second to yourself and breathe correctly.

It's seldom the vehicle that's the issue. They're just methods.

It's all about how they're used.