jasonjohnson

Not a bad guide, old as it may be. Chuckled a bit when I read, "JavaScript has a tertiary operator for one-line conditional statements..." - been in there since the original version.

http://en.wikipedia.org/wiki/Ternary_operation

I recently met Neil at a conference in SC, and I've known and done prototyping work for Hiten for a little over a year. I was also one of the original alpha testers for this product.

I am 100% confident the pricing decision was founded in hard data and experience. One of their other products, CrazyEgg, aimed for and delivered incredibly heavy functionality. However, it resulted in disproportionate load on their people and infrastructure - and it's obvious they've learned their lesson.

People will pay these prices. More to the point, the people who are very serious about this sort of funnel honing will pay these prices.

Also, if you're bootstrapping... bootstrap. Hack together something to track your highest priority funnel. Don't harsh on a product so obviously unintended for you.